Australian tennis sensation Nick Kyrgios is the latest addition to the ever-growing list of global celebrities investing in Pickleball, the sport that is taking America by storm. Celebrities like Heidi Klum, Eva Longoria, and sports superstars LeBron James, Michael Phelps, and Patrick Mahomes are among the big names investing in Major League Pickleball.
Why has Pickleball attracted these notable figures?
Pickleball, combining elements of tennis, badminton, and ping pong, is played with paddles and a hollow polymer ball on a smaller court. Despite offering a slower and more compact version of tennis, it has attracted celebrities including Nick Kyrgios and Naomi Osaka, who have invested in the Miami team.
Kyrgios shared his excitement on social media, posting a photo with the caption "Let's Go!" alongside an image featuring all the new stars of the league.
But it’s not all sunshine and rainbows on the court
Kyrgios's investment has been criticised by Australian tennis legend Renae Stubbs, who expressed her disinterest in Pickleball on Twitter and questioned why tennis players are investing in it instead of tennis. Kyrgios defended his decision, citing the involvement of athletes like LeBron James and Kevin Durant in the league.
On her podcast, Stubbs clarified her perspective, emphasising her concern about tennis players investing in Pickleball, particularly when compared to investments by individuals with substantial financial resources.
The Growth and Pickleball Potential
Pickleball is the fastest-growing sport in the US, according to the Sports and Fitness Industry Association, with a significant increase in participation. Brian Levine, CEO of Major League Pickleball, is confident in the tournament's growth, thanks to investments from figures like Kyrgios.
So how is Australia tracking?
Pickleball Australia, established in 2020, is well-connected with the global pickleball community. The sport's popularity continues to soar, attracting celebrities and enthusiasts alike.
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